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Luxury Face Makeup

Luxury face makeup that works as hard as your skincare. Every BY TERRY face product, from foundation to setting powder, is formulated with the same hyaluronic acid and skincare grade actives found in our dedicated skincare range, so coverage never comes at the cost of skin health.

Founded by Terry de Gunzburg, the makeup artist behind YSL's iconic Touche Eclat, BY TERRY has spent over 25 years perfecting the idea that makeup should feel like a treatment, not a mask.

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Which BY TERRY face product is right for you?

Whether you're looking for full coverage, a sheer skin tint, or a finishing touch, there's a BY TERRY formula built around it.

Foundation: For buildable, skin perfecting coverage with long wear comfort. Shop Foundation

Concealer: Targeted coverage for dark circles, blemishes and uneven tone, including our cult Hyaluronic Serum Concealer. Shop Concealer

Primer: A hydrating base that smooths texture and helps makeup last, with our 8X Hyaluronic Acid technology. Shop Primer

Setting Powder: Locks makeup in place without drying out the skin, including the Hyaluronic Hydra-Powder, infused with hyaluronic acid to control shine while keeping skin plump. Shop Setting Powder

Bronzer and Blush: Warmth and colour with a skincare-infused, second skin finish. Shop Bronzer and Blush

Building a complete face routine

A simple order to follow for a flawless, long-lasting base:

  1. Prime. Start with a hydrating primer to smooth texture and create a base that makeup will grip onto.
  2. Foundation or CC cream. Choose full coverage with Foundation, or a lighter, colour correcting finish with CC Cream.
  3. Conceal. Target dark circles, blemishes or redness with concealer, blending with a damp sponge or brush.
  4. Set. Lock everything in place with a hyaluronic acid infused setting powder, focusing on the T-zone.
  5. Bronze and blush. Add warmth and dimension with bronzer and blush for a natural, lit from within finish.
  6. Highlight. Finish with a touch of highlighter on the high points of the face.

Start with your Skin

Great makeup starts with healthy skin underneath. Explore BY TERRY's skincare range, built around the same hyaluronic acid technology used across our face makeup, for a complexion that looks good with or without product.

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